Release Layer system

RLS makes helmets safer by enabling panels to roll and release upon impact.

Client

HEXR

Services

Web Development, SEO

Platform

Webflow

View Live Site

Close-up of a black protective helmet covered with small reflective dots, with text 'Protect what makes you, you. Introducing RLS, the world's only Release Layer System.'

The Project

Contracted by Good Fortune Collective to develop an interactive launch site for Release Layer System in Webflow. I built the choreographed GSAP/IX2 animations, and optimized video for speed and clarity, turning complex safety tech into a smooth, responsive story.

Black helmet with exploded view showing patented release panels designed to roll and release impact force.

Text explaining RLS makes helmets safer by enabling panels to roll and release impact forces on rotational injury.

Side-by-side test showing helmet spinning less with RLS tech, reducing concussion risk from 65% to 15%.

Diagram showing the RLS adhesive layer reacting to impact by releasing grip and allowing bearings to roll.

RLS helmet shown with mountain and urban use photos, both top ranked in Virginia Tech star rating test.

Bar chart showing RLS helmets reduce concussion risk to 15%, Mips helmets 40%, and standard helmets 62% TBI risk.

Mountain bike handlebars holding a black helmet with release panels in a forest setting.

Silhouettes of two cyclists with bikes against dusk sky, with text about RLS helmet comfort and safety.

Transparent glass sphere with a smaller sphere inside and the text 'What if?' in front on a light gray background.

Text explaining helmets sacrifice structure to protect wearers and rotational forces cause brain tissue damage.

Person holding a padded bike helmet with shiny embellishments next to a man inspecting small parts on a production line.

Collage of biking and outdoor images with text 'Never forget why and who.'

Text 'RLS exists to keep you,' with 'you' showing a blurred street scene with a person wearing sunglasses and a helmet.

Portrait collage of team members with job titles in workplace settings, including one person with a dog.

Release Layer system

RLS makes helmets safer by enabling panels to roll and release upon impact.

The Project

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Telepath Creative Inc.