This initial phase is all about diving deep into understanding the needs, behaviors, and pain points of our target users. I gather data, conduct interviews, and analyze user feedback to build a solid foundation for our design decisions.
Once armed with insights, I unleash my creativity. This step involves brainstorming, sketching, and exploring innovative design ideas. It's a dynamic phase where I generate a variety of concepts, all with the user's best interests in mind.
With promising ideas in hand, I start crafting tangible representations of the designs. Wireframes, mockups, and interactive prototypes bring the concepts to life. I focus on refining the details, ensuring the user interface is intuitive and visually appealing.
User feedback is invaluable. I put my designs in front of real users and stakeholders, carefully observe their interactions, and gather their feedback. This data guides my iterative process, enabling us to fine-tune and optimize the design for the best user experience possible.
Occasionally I share projects on Webflow for anyone to clone and use in their own projects.
A clean and modern portfolio template for designers and creatives.
An AI landing page generated by Midjourney made in Weblfow
Various device mockups made using drop shadows and 3D perspective.
An interesting project section for showcasing work.
Aaron is a product and web designer holding a degree in Global Business and Digital Arts from the University of Waterloo.
He has recently relocated to Germany and is actively seeking new employment opportunities. In his most recent professional role, he contributed to NCR, the global leader in offering software, hardware, and services for enterprises including banks, retailers, restaurants, small businesses, and telecom companies.
Additionally, Aaron engages in freelance web design projects and readily shares cloneable websites on Webflow.
It's worth noting that Aaron has a strong affinity for bouldering, hiking, and travel. Furthermore, it's important to mention that he seldom refers to himself in the third person.